Linking is used to direct users from page to page to increase traffic or introduce and advertise. Linking is done in two types of external linking and internal linking and has a great impact on the SEO of the site . To have a good SEO, you can use this opportunity, but linking must be done in principle. For basic linking, pay attention to the points mentioned in this article.

What is internal linking?

Internal linking is very important in increasing the ranking and traffic of the site

There are two types of linking:

1- Internal linking

2- External linking

Internal linking is called linking that is done between different pages of a website. The way a website links from one page to another. External link building is when another website links to one of the pages of your website, which is also called backlink or external link.

The importance of internal linking

Optimizing the internal links of the website helps users to better find and access related content and pages, in which case the needs of users can be met in the best way and form.

In addition, crawlers in search engines and optimization can more easily move inside your site posts, pages and content, which has a very good and positive effect on you. In other words, internal linking , if done in a principled and standard way, will have a positive and good effect on indexing the website address and pages.

Bounce rate, which is the most important measure of users, is inversely related to internal link building. The lower the bounce rate, the better your internal link building is.

The advantage of internal links for Google

Internal linking allows users to easily access the content they want and spend a lot of time on the website to read and visit the post and benefit from related content and easily access them.

If users enter the website and seek to meet their needs, and in the meantime encounter their favorite content, they will also refer to other pages of the site to obtain more relevant content and will spend a lot of time on the site, which causes Reduces user repulsion and bounce rate. The lower the bounce rate, the better, and the higher the Google score for that website.

When internal linking is done inside the website, users who enter the website and read the content of the site, if that content is fruitful and useful for them, will definitely follow the other content of the site with more interest and enthusiasm.

With internal linking, the site traffic will increase significantly and the bounce rate will decrease. As the bounce rate on the site decreases, the SEO of the site will improve and Google will put the website in a better position.

Read more on:https://www.dotnek.com/Blog/Web/principles-and-rules-of-internal-and-external

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